Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Written by Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth

Through a series of real-life vignettes from well-known companies, the 11 brief, well-written chapters compellingly argue that many of today's successful businesses foster intrinsic cultures that embrace values for the stakeholders as well as the shareholders; for them, it is more then just politically correct, it is the only way. This is a book that every undergraduate and every business leader should be required to read.    -- S. R. Kahn, University of Cincinnati

 

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